Software comparison
Best Survey & Customer Feedback (NPS) Software for Small Business
This is a different job than a general-purpose form builder (see our form builder comparison for one-off forms and internal surveys). Ongoing customer feedback and NPS tracking specifically benefit from built-in scoring, trend tracking over time, and CRM sync - features a generic form tool doesn't prioritize.
Independent research · Verify current pricing with each provider
Pricing reality
Free-tier response limits and per-response pricing shift periodically. Confirm current caps directly, especially since NPS programs that run continuously can hit response limits faster than a one-off survey would.
At a glance
Which one fits?
Best for: Businesses wanting the most complete feature set and the largest template library
Free: Free plan available with real limits on responses and questions.
Best for: Teams that specifically want a simple, dedicated NPS tool and nothing more
Free: Free tier available for a limited number of responses per month.
Best for: Budget-conscious teams, especially already using other Zoho products
Free: Free tier available with reasonable limits for small-scale use.
Detailed review
What to know before you choose.
SurveyMonkey
Best for Businesses wanting the most complete feature set and the largest template library
Free plan and limits
Free plan available with real limits on responses and questions.
The Trade-off
The largest, most mature platform in this category with built-in CSAT/NPS/CES tracking and real-time CRM sync (Salesforce, HubSpot) - genuinely the safest default if you're not sure what you need yet. Pricing climbs meaningfully at the tiers with deeper analytics and logic.
Delighted
Best for Teams that specifically want a simple, dedicated NPS tool and nothing more
Free plan and limits
Free tier available for a limited number of responses per month.
The Trade-off
Deliberately narrow and simple - a clean NPS/CSAT survey that's fast to set up and easy for customers to answer in one tap, with none of the general survey-builder complexity. That narrowness is the whole point; it's the wrong tool if you also need general-purpose research surveys.
Zoho Survey
Best for Budget-conscious teams, especially already using other Zoho products
Free plan and limits
Free tier available with reasonable limits for small-scale use.
The Trade-off
The cheapest genuinely capable option here, with NPS and CSAT tracking included and clean integration if you're already on Zoho CRM or Zoho Desk. Template library and advanced logic options are noticeably thinner than SurveyMonkey's.
StackPick verdict
The bottom line.
Not sure exactly what you need yet, want the most complete option? SurveyMonkey. Specifically want ongoing NPS tracking, nothing else? Delighted's simplicity is the feature, not a limitation. Tight budget, maybe already on Zoho? Zoho Survey. For one-off internal surveys or general forms instead of ongoing customer feedback, see our form builder comparison instead - it's a different job.
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